Shakira’s new song in which she takes out her ex-boyfriend Gerard Piqué and his new squeeze spread like wildfire on Spanish social media this week, leading some of the world’s most famous brands to cheer her on.
The 45-year-old Colombian singer self-titled track featuring DJ Bizarrap, “Shakira: Bzrp Music Sessions, vol. 53,” went on the internet Thursday, Break YouTube records for the most listened-to new Latin song in the platform’s history. The Spanish song is an unabashed and direct scorch of Piqué, her 35-year-old partner of more than a decade and father of her two children. Basically, there’s drama and then there’s Shakira’s new song, which is drama on steroids.
In the song, Shakira Piqué, a former Spanish soccer player with FC Barcelona, mentions a rookie who couldn’t stand a she-wolf like her. Therefore, the singer claims, her ex is with a girl who looks just like him. In this case, it is 23-year-old Clara Chía, who also does not escape Shakira’s wrath. Although Shakira does not explicitly name her, she sings that Piqué traded a Rolex for a Casio and a Ferrari for a Renault Twingo.
“There is one step away from love and hate. Listen to me, don’t come back here,” Shakira sings. “Zero resentment honey. I wish you well with my supposed replacement.”
Quickly noticing the song’s spread in the Spanish mainstream, brands quickly joined the conversation, citing and reusing the most memorable lyrics in memes, product announcements and more. Spanish marketer Itziar Oltra compiled an in-depth thread on Twitter with the mentions. Some social posts tried to make a joke but missed the mark, while others left me chuckling out loud.
‘Women don’t cry anymore, women pay’ or “Women don’t cry anymore, they send invoices” was used to advertise Flea bag on Amazon Prime in Spain. Ikea Spain was also inspired by that text and used it to promote its €0.50 archive boxes, which, by God, touché.
Click through to see some of the funniest and funkiest social posts from brands championing the queen of “Hips Don’t Lie,” including Netflix, Lidl, Google, Marvel, and Casio.